Utility Engagement Playbook for Industrial Customers

While industrial electrification must play a critical role in decarbonizing the U.S., utilities often lack clear pathways to support industrial customers’ electrification efforts. Electricity costs frequently make such transitions financially unfavorable compared to natural gas.

The Utility Engagement Playbook for Industrial Customers: Addressing Power Sector Barriers to Electrification, prepared for the RTC by Synapse Energy Economics and the World Wildlife Fund, provides a comprehensive roadmap industrial companies can use to overcome electrification barriers by engaging utilities and policymakers.

This Playbook aims to:

  • Describe the barriers to industrial electrification related to the electric utility sector.
  • Explore potential utility, regulatory, and legislative solutions to these barriers.
  • Identify how industrial customers can advance these solutions.

By helping industrial customers understand critical electric utility issues that can affect electrification projects, this Playbook seeks to inform industrial customers’ conversations about electrification with their utilities as well as outline potential regulatory and legislative advocacy strategies.

Fill out the form below to download the Playbook.

Related materials:

Related Posts

Cross-Sector Patterns in Industrial Thermal Decarbonization

RFP: Senior Advisor for Utility & Policymaker Engagement on Industrial Electrification

RTC Summit 2025: Moving Forward